This article is dedicated to Cuebiq Measurement APIs offering. Designed to replace time-consuming manual tasks, our APIs connect to our measurement platform, Cuebiq, to automate campaign setup, store location management, and enable batch campaign creation. Plus with the flexibility of real-time KPI extractions, you can model performance on your own terms, in your own environment, which means more innovation for you and your clients.

Table of Contents

• Key Dates
• Overview
  • Available Workflows
• Use Cases
  • Typical Use Cases for an Agency/Brand

  • Typical Use Cases for Martech Channel Partners

Key Dates

July 15, 2020 - Beta Launch

August 1, 2020 - Developer Site Launch

Overview

Cuebiq has added External APIs to the SaaS environment to automate manual processes by eliminating the need for human involvement and laying the groundwork to enable different ecosystem players to innovate independently and develop specialized/customized solutions. 

APIs allow data to flow both in and out of Cuebiq’s platform and tie to existing SaaS functions including Campaign setup, POI uploads, Pixel/Impression logs, and measurement results. 

Available Workflows

Use Cases

Typical Use Cases for an Agency/Brand

• Specialized Reports: Brands/Agencies can create their own variation on generic Cuebiq reports. Build once, receive on-demand or on a scheduled cadence.
• Custom Products: Agencies can use Cuebiq’s data to build their own measurement products to meet specialized needs (omitting what isn’t needed).
• Integrate Workflow Capability: Merge Cuebiq data and own data to measure Offline + Online Attribution.

Typical Use Cases for Martech Channel Partners

The same use cases above plus an additional one:

• Integrate Cuebiq Measurement Data: Extract Cuebiq data into their self-serving platforms to dramatically increase automation in offering a media-agnostic attribution solution.